Digital Branding + Content + Activation
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OppenheimerFunds The Optimist Index

The Optimist Index


 CHALLENGE

Help investors overcome their short-term fears by helping them fully embrace their long-term optimism.

 SOLUTION

A fully immersive biometrics activation, creating personalized emotional analysis on potential investors and creative an overall Optimist Index.  Reports could be shared with financial advisors to help match investors with funds to best suit their emotional sentiment.